Oricon has released the video media market report for the first half of fiscal 2012. The anime Blu-ray sales were 20.6 billion yen, up 25% compared with the year-earlier period. However, the total anime media sales dropped by 12% due to the 40% decrease in the anime DVD sales.
Chart: Anime Blu-ray & DVD Sales in Japan (1H 2008 – 1H 2012)
Thanks to the big hits of Fate/Zero and Mobile Suit Gundam Unicorn, the sales of Aniplex and Bandai Visual were increased by 25% and 35%, respectively.
Source: Excite News