According to their official press release, Viz Media has announced its U.S. product licensing rights for Hatsune Miku, the popular Vocaloid virtual pop singer that has become a massive pop culture phenomenon in Japan.
Recently, Hatsune Miku appeared on the U.S. market in a 2011 Toyota Corolla commercial. Supercell’s song “The World Is Mine”, which features Hatsune Miku as the vocalist, reached #4 on the iTunes World Music charts. This summer, Hatsune Miku will also perform at the Nokia Theater in Los Angeles during Anime Expo.
VIZ Media will showcase Hatsune Miku among its other properties available for product license at the 2011 Licensing International Expo, held in Las Vegas, June 14-16, 2011.
Source: Press release
