According to ICv2’s report “Internal Correspondence No.73”, this year’s DVD & Blu-ray market in US is estimated to be $160 ~ 200 million, which is 40% of that in 2005. ICv2 said it’s difficult to make a precise estimation because Walmart hasn’t revealed their sales data.
Chart: Anime DVD & Blu-ray Market in US (2005 – 2010) no data in 2008 and 2009
Anime!Anime! speculates that the media sales of anime for “core” fans have dropped much severely because the sales of anime for general public (eg. Pokemon, Dragonball, Studio Ghibli anime) have been relatively unchanged.
Source: Anime!Anime!
ref. Anime Media Sales Keep Rising In Japan
