According to the press release, the amount of Kadokawa’s income from Youtube for November 2008 has reached 10 million yen (approx. $109,000). Kadokawa has an official channel on Youtube and allows the uploads of MAD/AMV by users. The main reason for the increase of the income was the introduction of “InVideoAd”, which overlays an ad on a video. Kadokawa said “The Melancholy of Haruhi Suzumiya”,
“Lucky ☆ Star” and “Strike Witches” are the most popular titles as the sources of the videos.
Source: Anime!Anime!
Source: Kadokawa’s press release (PDF file)
Related news: Kadokawa To Put Ads To User-uploaded Anime Videos On Youtube
